Walt Disney World releases first look at 50th Anniversary merchandise

Walt Disney World releases first look at 50th Anniversary merchandise

Walt Disney World is getting ready to begin its 18-month long 50th anniversary celebration starting this October … and Disney fans cannot wait.

In addition to new attractions, parades, nighttime spectaculars, shows, attractions, food, experiences, and more Disney has now given fans a sneak peek at some of the anniversary merchandise hitting the shelves this fall.

Disney says that the specialty merchandise will be available all around the Walt Disney World Resort, with select items available at  shopDisney.com.

Pre-Celebration Must-Haves

Available beginning on 12 AugustDisney will release a pre-celebration collection that features limited-time products for guests who are visiting Walt Disney World Resort before the official 50thanniversary festivities begin. Annual Passholders will also have special merchandise including an exclusive long-sleeve T-shirt.

Launching at the start of the celebration, three new collections will appear across Walt Disney World Resort, with select items available on shopDisney.com. Two more 50th anniversary collections will debut later this fall.  

Celebration Collection

From accessories by Dooney and Bourke and festive headwear to coordinating mommy-and-me ensembles and – fan-favorite – a soap dispenser, the Celebration Collection offers a wide-ranging assortment of commemorative merchandise.

Image: Disney

Disney Castle Collection

The iconic Magic Kingdom Park landmark, Cinderella Castle, serves as the inspiration behind this new collection. Items include collectible ornaments, a castle-themed mug, and, of course, the light-up Minnie Mouse ear headband.

Vault Collection

This collection is the answer to prayers from Disney purists and fans of the park from yesteryear. Retro-themed merchandise inspired by items from the Walt Disney Archives and paying tribute to 50 years of Walt Disney World magic.

Image: Disney

The collection includes an assortment of opening-day favorites, such as a 2021 rendition of the original Mickey Mouse ear hat, throwback T-shirt styles, and vintage-inspired plush toys. More items will be added as the anniversary continues.

EARidescent Collection

Image: Disney

Mirroring the new EARidescent décor on Cinderella Castle, Disney is bringing it to a new collection of merchandise in honor of the 50th anniversary. The latest color collection, which will debut in late October, is themed to match the EARidescent celebration and features everything from a mini-backpack by Loungefly and a Spirit Jersey to a set of sparkling Minnie ears. 

Artist rendering of retail displays for Walt Disney World’s 50th anniversary/Disney

“This fall, look for one-of-a-kind retail displays that will incorporate Disney storytelling into your 50th merchandise shopping experience,” writes the Disney Parks Blog. “The imaginative displays will pop up at select merchandise locations across Walt Disney World, including World of Disney at Disney Springs. The rendering pictured above was envisioned by our very own merchandise cast members Eric Rachaphoumy and Paul Seus.”

Image: Disney

This November, Disney will introduce an upscale collection – the Luxe Logo Collection. More details will follow.

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