Disney Shares First Look at "Incredibles" Themed Guest Rooms at Disney's Contemporary Resort
- Activities, Contemporary, News, Resorts and Travel, Theme Parks, Walt Disney World, Walt Disney World Resorts
- June 24, 2021
As a follow-up to his previous article, “Creating location-based entertainment & leisure I.P. destinations,” today Disney Matters contributing author, Matthew McCoy, shares his thoughts on how companies create brand trust and loyalty through their intellectual properties (IP). McCoy is a theme park designer, destination designer expert, and artist. EXPOLORING BRAND LOYALTY There have been many
READ MOREMatthew McCoy is a theme park designer, destination designer expert, and artist. Here he shares what The Walt Disney Company does best – utilizing their intellectual property (IP), as well as immersive theming to the fullest. As a creative / design / director working with design companies on themed leisure based entertainment projects and business
READ MOREFrom the start In 1955 Walt Disney opened Disneyland in Anaheim, California. He built the theme park for a whole host of reasons including it becoming a way for Walt to promote his film and television projects. The park allowed his characters to “come to life” and interact with guests. But the primary reason why
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